When you take on the biggest challenges facing your organization you're in for tough times. Instead of collegial support, you run into fear of the unknown, mistrust, skepticism – and sometimes outright contempt. 

The PRIMES are universal patterns of group behavior that outfit you to work
with any group to solve any problem - especially the big ones.

The PRIMES featured at TEDx Rockcreek

 Praise for The PRIMES:

  • One of the Top 30 Best Business Books for 2013  -
    Soundview Executive Book Summaries
  • Named to The Washington Post Bestseller List -
    March 2013
  • Named to the Nielson Bookscan Bestseller List


  • Named one of the Top 10 Business Books of 2012 -
    Canada's The Globe and Mail
  • Selected as part of the curriculum by 
    The University of Phoenix
  • The PRIMES to be published in China